Vocus Unveils Cloud-based Marketing Suite

February 2nd, 2012 by Bank Loan | No Comments | Filed in Forex

Beltsville, MD (PRWEB) October 05, 2011

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, today unveiled Vocus Marketing, a new software suite that enables customers to use online marketing, social media and publicity to grow their business.

Designed for business-owners and marketers alike, the new software combines elements of social media, online marketing and public relations. One innovative aspect of the software is Vocus recommendation engine which makes easy-to-follow suggestions that allow anyone within minutes to attract customers through search engines, generate buzz and visibility in the media, engage with customers on Twitter and even build a custom Facebook page.

The Internet now offers incredible opportunities for businesses to reach and influence buyers through social networks, online and through the media, says Rick Rudman, CEO of Vocus. Our new software suite breaks down the final barriers to achieving business growth using online marketing lack of time and lack of expertise. Our recommendation engine makes the full potential of online marketing available to millions of business owners and time-pressed marketers, all of whom can achieve huge results in just a few minutes a day.

With the new Vocus Marketing Software users can:


????Be social: Vocus Marketing monitors Twitter, Facebook and the entire social Web, helping businesses use social media to attract customers.

????Create buzz: Vocus alerts users when writers need a source like them for a news story, helping businesses generate publicity and buzz.

????Get found: Users can create easy, online news releases that get in front of customers and shoppers on search engines like Google.

????Grow fans: Vocus Marketing helps users stand out on Facebook, increase their fans, generate interest with offers and products, and turn fans into customers.

????Track results: A quick glance is all it takes for users to gauge their success and track their increasing fans, followers and visitors.

A limited group of customers has been using the new suite since late summer and the software is now generally available to the public.

With Vocus Marketing, we have risen to the first page on search engine rankings for most of our key terms in less than 90 days,” said Joe Palmieri of Beantown Coins, a leading website for buying and selling rare coins. Vocus Marketing news releases helped us establish a quick presence online and on search engines. Vocus Marketing social media recommendations and publicity alerts are showing us terrific opportunities to interact with influencers and even get into the media. This is like having a social media consultant in-house.

Click here for more details on the Vocus Marketing Software.

About Vocus

Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in todays customer-led buying process. Vocus is used by more than 40,000 organizations worldwide in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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Online Savings Program by Adaptive Marketing LLC Launches on DealPass

January 31st, 2012 by Bank Loan | No Comments | Filed in Forex

Stamford, Conn. (PRWEB) March 2, 2006

As online shopping continues double-digit growth year after year, Adaptive Marketing LLC announces the launch of SavingSmart, an innovative online savings program that is designed to meet the needs of Internet shoppers. The new program is available at DealPass.com.

SavingSmart provides online shoppers access to members-only offers with over 150 online merchants via a centralized location, saving members both time and money. There are absolutely no limitations on how often members can access their online savings, and theres virtually no limit to how much money they can save.

Below is a preview of the online savings available to members who enroll in the program at DealPass:

Gift card shopping center

– Enjoy virtually unlimited, 5% savings on $ 25 gift cards to dozens of top retailers and restaurants

–Simply use a registered credit card to purchase gift cards to any of our participating merchants and restaurants through the program, and you’ll earn 5% savings –automatically deposited in your SavingSmart account. The savings will automatically be credited to the registered card each time the required minimum amount has been reached.

Online rewards

– Most buyers use a credit card to make online purchases — and now SavingSmart members can use credit cards they register with the program to automatically accrue savings while shopping online through the program website.

– Members can shop and save at more than 150 online merchants.

– The online savings potential is unlimited — the more members shop, the more they save.

Online travel agency*

– Program membership includes a full-service travel agency where members can search for and book deals on hotels, air travel, vacation packages, car rentals and last-minute getaways.**

– In addition to savings at thousands of participating hotels as well as special deals and upgrades on cruise vacations, members have free access to helpful Family Planning and Travel Guides.

– Members also get handy travel tools, including Currency Converters and Flight Trackers.

My offers

– Members get exclusive savings on food, wine, travel, personal care needs, concerts, sporting events and so much more.

– Instant savings through online or point of sale coupons with dozens of retailers.

– New offers are added regularly, giving members a reason to come back often.

Program members enjoy access to special offers that are not available to the general public, making SavingSmart a convenient one-stop resource for online savings.


California Seller of Travel (Registration No. 2058774-40). Registration as a seller of travel does not constitute approval by the State of California. Florida Seller of Travel (Registration No. ST35312). Washington Seller of Travel (Registration No. 602 248 448).

** All travel is arranged by World Choice Travel. World Choice Travel is registered as a California Seller of Travel (Registration No. 2056372-50. Registration as a seller of travel does not constitute approval by the State of California); Nevada Seller of Travel (Registration No. 2004-0114); Florida Seller of Travel (Registration No. ST34200); and Washington Seller of Travel (Registration No. 602 119 764).

About DealPass.com

DealPass is an online portal for Adaptive Marketing LLCs membership programs. Adaptive Marketing LLC is a leading provider of membership discount programs. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals through DealPass.

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Senior Marketing & eCommerce Executives Convene In Las Vegas on April 20th – 23rd To Focus on Recession-Proof Marketing Strategies

January 25th, 2012 by Bank Loan | No Comments | Filed in Bank

New York (PRWEB) December 19, 2008 -

The leading event for financial marketers, Net.Finance welcomes over 300 top executives to debate the heightened challenges of acquiring, retaining and engaging customers in an uncertain economy. More importantly, this forum encourages executives to share cutting-edge best practices and exchange ideas in improving strategic marketing and online banking.

Worldwide Business Research today unveiled the agenda for its 6th annual national summit, to be held this April 20th-23rd in Las Vegas, NV. With the industry experiencing tighter budgets than ever before, this year’s key theme will be focusing on getting your online marketing efforts right to provide better customer service and improved customer experience. With online banking increasingly being the channel-of-choice, all online strategies are critical to building trust, strengthening customer loyalty and improving engagement.

As Kevin Lynch, SVP eCommerce from 1st Mariner puts it –

“In a tight economy, this is the event that I will budget for in 2009. Great interactive environment with thought leaders in the industry!”

Net.Finance 2009 focuses on:


How to maintain and defend online budgets in today’s tough economy
Sending the right message to the customers to drive loyalty
Focusing the best marketing efforts in improving the online customer experience
Gearing up for the next banking channel – Mobile
Over 40 Financial Institution leaders will share thoughtful and creative ideas to drive stronger acquisition and loyalty strategies:

Steven Kietz, Chief Executive Officer/ EVP, Mobile Money Ventures LLC/ Citigroup
Brandon McGee, Vice President, Mobile Banking, Huntington Bank
Robert McIsaac, FLMI, LLIF, Group VP & CIO, First Citizens Bank
Catherine Muriel, Chief Marketing Officer, Prosper
Mark Middlebrook, Senior Vice President, Client Experience, City National Bank
Plus! An industry outlook and keynote address from Market Watch analyst, David Weidner
For registration and Summit information, visit: http://www.netfinanceus.com or call 1.888.482.6012.

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USAPaydayForever.com Unveils Facebook Marketing Strategy For Unsecured Personal Loans

January 21st, 2012 by Bank Loan | No Comments | Filed in Loans

(PRWEB) January 17, 2012

Today, USAPaydayForever.com unveiled the next step of their social media strategy. They plan to do Facebook marketing to promote their unsecured personal loans. The scope of their plan goes beyond the capabilities of their search engine marketer. They are in talks with a social media marketer who specializes in Facebook marketing. Their agreement with the social media marketer is slated to be finalized within the next week.

This announcement by USAPaydayDayForever.com is a part of the unsecured personal loans promotional campaign. This campaign is broken into separate parts. Their campaign includes search engine marketing, website copywriting, online marketing, and now social media marketing. USAPaydayForever.com has experienced success with their unsecured personal loans promotional campaign in the recent past. Their social media strategy is being launched in part to help capitalize on this success. It is also part of a movement to create better relationships with their unsecured personal loans customers.

USAPaydayForever.com recently released a statement about their Facebook marketing strategy, as well as their unsecured personal loans promotional campaign. In this statement they said, Now that we have a good team put together, and some success under our belt, we want to go forward with the social media arm of our unsecured personal loans promotional campaign. To this end we are unveiling our Facebook marketing strategy. This campaign will kick off as soon as the social media marketer signs the agreement.

The statement continued, Its true that we are trying to capitalize on our recent successes. However, our Facebook marketing strategys main focus is connecting with our unsecured personal loans customers in a friendly environment. Our goal with this is to build relationships with real people by being authentic with them, not selling unsecured personal loans.

About USAPaydayForever.com USAPaydayForever.com is an online company that helps consumers to find and obtain unsecured personal loans. For more information about USAPaydayForever.com, please visit their website at http://www.usapaydayforever.com.

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Cathleen Zapata, VP of Research and Customer Experience at Metrics Marketing Group Selected as a Crain’s Cleveland Business Women of Note Finalist

January 3rd, 2012 by Bank Loan | No Comments | Filed in Bank

Cleveland, OH (PRWEB) July 26, 2011

Metrics Marketing Groups Vice President of Research and Customer Experience, Cathleen Zapata, was chosen as a Crains Cleveland Business Women of Note Finalist. The popular Cleveland business publication annually identifies the most deserving female business leaders who bring passion, dedication and strength to Northeast Ohios workforce.

Metrics Marketing, an analytics-driven database marketing and interactive services firm in Cleveland, hired Cathleen Zapata in 2009 as Vice President of Research and Customer Experience. Zapata established and continues to grow the companys research and customer experience service offerings to include usability testing, user research, heuristic evaluations (expert reviews), conversion enhancement strategies, traditional market research and more.

One of Zapatas first initiatives upon joining Metrics was designing and developing MetricsLab(SM), a groundbreaking user research facility with a highly technical set-up, yet supremely comfortable space for both participants and study observers alike. Building a best-in-class research facility uniquely designed with usability testing first in mind was an indentified need in the marketplace by Zapata, particularly in the Midwest where most dedicated usability labs available for broad use are on the coasts. Today, Metrics Marketing is one of the only interactive marketing firms with full research, usability and eye tracking capabilities across the U.S.

Zapata has more than 15 years experience in quantitative and qualitative research, specializing in usability. She has been featured in MarketingSherpa, About.com, UX Magazine, Crain’s Cleveland, The Columbus Dispatch, and regularly teaches on topics of usability, user experience and conversion strategies internationally, including Shop.org, BAI Retail Delivery, American Marketing Association, UPA and more. She has worked with numerous companies to improve their user experiences, including KeyBank, Citizens Bank, Nationwide Insurance, Medical Mutual of Ohio, The Cleveland Clinic, American Greetings Interactive, Midas and Coach, Inc.

Zapatas additional credentials and community service involvement secured her as a finalist in the Women of Note Class of 2011. She has volunteered her time for nearly seven years to the Northeast Ohio chapter of the Usability Professionals Association (NEOUPA), currently serving as President of the Chapter. UPA is a non-profit organization dedicated to providing usability and user experience education and skill development with over 2,500 members worldwide. She has also spearheaded the global World Usability Day event in Northeast Ohio since its inception, and served as an executive board member of the Web Association from 2008-2009.

Zapata regularly teaches on topics of research, user experience and usability at colleges and events internationally, and through publically available webinars. She has worked with numerous colleges to help provide education in the field of usability, including Cleveland State University and Kent State University, and has lead shadowing programs to provide students with actual hands-on experience. Zapata also volunteers and supports several community service programs and nonprofit organizations including The Humane Society of the United States, Santas Hideaway Hollow, the American Diabetes Association and the Official U.S. Marine Corps Toys for Tots Foundation.

I cannot think of someone more deserving of this honor than Cathleen Zapata, commented Dan Rose, Partner, Metrics Marketing Group. From hiring a full supporting staff, to developing propriety research, to furnishing the lab with the best equipment and technology on the market, Cathy has literally built MetricsLabSM and our usability offerings from the ground up. Her hard work, dedication, passion and expertise have resulted in our company growing exponentially. Cathy and her team continue to strengthen and expand our offerings to fit the demands of our clients and the industry.

More than 200 nominations were submitted to this years class and Cathleen Zapata was one of 26 women selected as a finalist, in addition to 15 honorees. To view the complete list of Crains Women of Note, visit http://www.crainscleveland.com/marketing/woneditorial.html.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:

Megan Smargiasso

440.471.6011

msmargiasso(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

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RimFinancing.com Selects LinkShare Corporation To Launch National Custom Wheels Marketing Program

December 20th, 2011 by Bank Loan | No Comments | Filed in Loans

Roanoke, VA (PRWEB) February 2, 2010

RimFinancing.com, the leading online retailer of automotive aftermarket wheels and electronics announced its alliance with LinkShare today to manage its affiliate marketing program http://rimfinancing.com/affiliate/index.htm Linkshare’s network of related and complimentary websites will act as a virtual sales force for RimFinancing.com.

Websites looking to add value to their visitor’s experience can offer compelling aftermarket custom rims, tires and cutting edge mobile electronics. LinkShare will enable RimFinancing.com to develop and manage strategic online partnerships that will increase brand awareness and drive volumes of traffic to rimfinancing.com. LinkShare will also equip RimFinancing.com and all affiliates of RimFinancing.com with advanced tracking and reporting technologies. LinkShare Corporation is the leader in harnessing the power of the Web as a marketing tool. LinkShare’s partnership-based selling models are an essential part of the marketing mix and a necessary complement to traditional marketing. In addition to providing technology, LinkShare serves as an independent third party, tracking and verifying customer referrals and transactions. Linkshare currently services more than 250 retailers and manages a network of tens of

thousands of affiliate sites.

Rims and tires are the FIRST and MOST IMPORTANT step in customizing a car, truck, van, or SUV. Patriot’s Custom Wheels, through its flagship portal rimfinancing.com offers customers a single source to purchase and finance their aftermarket selection of custom rims, tires, audio/video, security and remote start accessories. The onvenience is the ability to bundle wheels and electronics to create the ultimate ride. Small monthly payments make the purchase fast & easy. With quick credit approvals many are choosing to fix up their cars instead of buying new ones.

Patriot’s guarantees fitments on the wheels purchased from them and ships them right to the doorstep with tires already mounted and balanced, ready-to-ride.

Patriot’s Custom Wheels http://www.rimfinancing.com proudly hail themselves as “THE ORIGINAL rim financing company”, boasting that their dedicated customer service team gets rave reviews from the thousands of satisfied customers in the Patriot’s family. Customer “N.G.” from California was quoted as saying, “It’s great buying from Patriot’s! No Hassle, no fuss, just exactly what I ordered.” Consumers can customize their existing vehicle and make it look new and improved without stress and worry about getting turned down for a new car loan, ultimately saving a lot of money. In a time when the credit industry is said to be declining nationally, Patriot’s Custom Wheels charges on, offering financing for custom rims and tires with an abundance of funds available.

Patriot’s Custom wheels, a proven leader in the automotive aftermarket industry, have been in the custom rim and tires business for almost a decade. The Owner and Chief Financial Officer of Patriot’s has been in the financing business for over 40 years. The combination of offering

complete rim and tire packages shipped to the client’s door as well as providing easy financing makes for big business. By embracing the Linkshare network, RimFinancing.com is assured great success. Join the team by becoming a Linkshare member publisher. Link to RimFinancing.com via Linkshare and get your share of automotive aftermarket revenue.

The wheel has been reinvented at RimFinancing.com. With over 3000 dazzling custom chrome and painted wheel styles to choose from. Manufacturers like Forte, Velocity, Pinnacle, Rennen and Milani make RimFinancing.com a virtual warehouse of value and style. Expand your web horizons by joining the Linkshare affiliate program for Patriot’s Custom Wheels http://www.RimFinancing.com.

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Maas Global Solutions Expands its Suite of Payment Processing Services by Signing a Third Party Organization Marketing Agreement with TSYS Merchant Solutions

November 26th, 2011 by Bank Loan | No Comments | Filed in Bank

Las Vegas, NV (Vocus/PRWEB) January 20, 2011

This commitment is part of Maas Global Solutions corporate strategy to create a high volume, highly available and imminently secure transaction-processing platform dedicated to providing state of the art transaction processing services to businesses around the world. This new relationship will also enable MGS to offer its Agents, Sub-ISOs and our own base of customers additional payment network connectivity options while keeping our rates universally competitive. The addition of TSYS Merchant Solutions processing services further expands the best-in-class capabilities of our wholly owned and operated Paymentsite Payment Platform and facilitates the delivery of the Companys innovative electronic payment solutions, further strengthening MGSs position as a major player in the Transaction Processing industry.

This agreement with TSYS Merchant Solutions offers MGS, and by extension, our partners and customers the following:


????A more complete range of payment processing solutions that enables the targeting of a wide range of businesses
????Comprehensive sponsorship into all the major payment card networks
????Connectivity to the FNA network for authorizations via the Internet and TSYS for authorizations via terminal solutions.
????Online Application support to ensure accuracy and timeliness of new account set-ups
????Faster application approvals
????State-of-the-art underwriting and risk monitoring technologies

In support of this new relationship, MGS offers a multi use Online Application where brick and mortar and online merchants can quickly and easily sign up to accept Visa?, MasterCard?, Discover?, American Express? and/or ACH / Check processing services along with Paymentsite, our proprietary Payment Gateway & Virtual Terminal.

Paymentsite connects businesses to the TSYS Merchant Solutions Payment Processing network and provides the secure and reliable infrastructure necessary for safe and accurate transmission of transaction data. In the retail environment, Paymentsite operates just like a traditional point of sale credit card terminal however it connects via the Internet instead of a phone line. Unlike simple credit card terminals that may only connect to a PIN pad for Debit transactions, Paymentsite also supports check readers to automate acceptance of paper checks in both the front and back office.

Merchants log into a secure Paymentsite web site to generate reports, manage transactions, view and configure account settings, review account statements and much more.????There is no software to buy or maintain and the cost is generally less than most merchants pay to rent a credit card terminal.

MGS has also developed purpose built payment portals for schools, property managers and B2B businesses that operate in both the retail and ecommerce environments.

About Maas Global Solutions (MGS): has been providing transaction-processing solutions since 1989 where we participated in the pre-Internet small network world by installing networks, hardware and software solutions as well as custom software development for both retail and wholesale business models. Throughout the initial Internet growth period we integrated business systems, processes and external partner systems into a common fabric leveraging the Internet as part of the network. Today, we are actively participating in the second wave of Internet growth- the formalization of the Internet as a strategic part of any company infrastructure.

In the late 1990s Troy Maas, our founder with his team of engineers built the LinkPoint Payment Gateway for Cardservice International, the first truly high volume, high availability Internet Payment Gateway that is now the First Data Global Gateway. MGS brought the key players from that effort back together to build the Paymentsite product set focused on bringing market success to both MGS and our reseller partners.

MGS owns and operates a technologically advanced data center that is Payment Card Industry (PCI) Level I, SAS 70 and Health Insurance Portability and Accountability Act (HIPAA) certified, with a 2nd fail-over data center capable of maintaining operations.

Maas Global Solutions Corporation is a registered ISO/MSP of First National Bank of Omaha, Omaha, NE

TSYS Merchant Solutions is a top 10 payment processor providing unmatched service and solutions to businesses across North America. For more than 50 years, customers have relied on our expertise and dedication to meet their long-term business and processing needs.

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Direct Marketing Association to Host Keynote from Engauge Chairman Stan Rapp

November 23rd, 2011 by Bank Loan | No Comments | Filed in Bank

Atlanta, GA (Vocus) October 14, 2009

Engauge chairman and marketing icon Stan Rapp is delivering a keynote on October 21st at the DMA’s Annual Conference in San Diego, titled “The iDirect Revolution.” During the session, the audience will be directly involved in experiencing how iDirect Marketing has paid off for Domino?s Pizza and the Ford Fiesta.

The conference will also be the setting for the first release of a new book, sponsored by Engauge in association with the Direct Marketing Association, titled “Reinventing Interactive and Direct Marketing.” Edited by Rapp, the book introduces the radical new paradigm that is the subject of his keynote ? iDirect Marketing. The practice of iDirect is interactive, information-driven, insightful, innovative, individualized, iterative and grounded in what the confluence of interactive and a direct marketing mind-set make possible as never before.

?The DMA?s involvement in delivering the message of iDirect is an important step for the industry,? said Rick Milenthal, CEO of Engauge and contributor of a foreword to the book. ?The marketing community has been presented with a unique opportunity ? to actively adapt to the iDirect movement in order to push industry progress. What this ultimately means for the brands that will benefit from iDirect is better, more relevant online engagement with customers that translates into more profitable relationships.?

Engauge executives will be presenting at two of the program sessions:


Tuesday, October 20th at 11:15am, the session ?Data Anthropology: The Key to Meaningful Consumer Connections? will be hosted by Engauge?s Executive Director of Brand Planning, David Grzelak.
Wednesday, October 21st the agency will present ?Engaging Millennials: Understanding and Activating New Influencers,? a session led in part by Engauge?s VP of Digital Strategy, Raghu Kakarala.

Registration and session details can be found at http://www.dma-09.org. Copies of ?Reinventing Interactive and Direct Marketing? will be available in the DMA09 Resource Center in San Diego.

If you are interested in meeting a representative from Engauge during the DMA please contact Stephanie Critchfield at 404.601.4321.

About Engauge

Engauge is one of the nation?s largest independent marketing agencies, helping leading brands create relevant customer engagement by connecting data-driven insights with creative ideas to fuel business growth. Engauge leverages a complete portfolio of marketing expertise ? spanning all areas of traditional, direct and digital marketing ? to drive measurably effective programs for clients. The agency?s roster of clients includes Kraft Foods, The Home Depot, Best Buy for Business, Sony, NGK and Huntington Bank. Engauge is a portfolio company of Halyard Capital and has offices in Columbus, Austin, Atlanta, Pittsburgh and Orlando. Learn more about Engauge at http://www.engauge.com.

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Data Driven Business Week Exhibit Hall Sold Out- Record Registrations for eMetrics Marketing Optimization Summit, Predictive Analytics World and Conversion Conference

November 9th, 2011 by Bank Loan | No Comments | Filed in Bank

San Francisco, CA (PRWEB) February 15, 2011

Data Driven Business Week, designed to empower business to strategize and optimize with data analytics, today announced an extensive line-up of speakers, sessions, keynotes, workshops and sponsors across five conferences: eMetrics Marketing Optimization Summit, Predictive Analytics World, Conversion Conference and two inaugural programs: IIA Executive Forum and GAUGE (Google Analytics User?s Great Event) March 13-19 in San Francisco, California.

Rising Media CEO Matthew Finlay commented: “Enterprises both large and small are coming to realize tools are now available to improve the bottom line through effective decision-making using data analysis. Rising Media is proud to have assembled, with our partners, this unprecedented line-up of leading experts and practitioners from across industries who will share their vision, expertise and knowledge at Data Driven Business Week demonstrating how to seize this opportunity?.

The week long program features:

eMetrics Marketing Optimization Summit: Leveraging Consumer Interaction Data in a Connected World.

The agenda for this five-day conference features historically popular marketing analytics topics as well as the high-demand social media track, introduced at last year?s Summit, and two new tracks focusing on mobile and media technologies and practices. The Summit keynote speakers include Jim Sterne, Founder, eMetrics Optimization Summit, Guy Kawasaki, Garage Technology Ventures, Thornton May, Futurist and Author, The New Know and Lynn Lanphier, Director Digital Analytics, BestBuy

Serving up panels, keynotes, breakout sessions, clinics, labs, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit solves real-life problems and challenges through peer insight, new tools and technologies and shared wisdom and experiences from companies such Adobe, Cisco, Dell, Discover, eBay, Expedia, Microsoft, MTV, Schwab and TRUSTe.

Predictive Analytics World: Bigger Wins! Strengthen the Business Impact Delivered by Predictive Analytics.

PAW’s 2011 program features over 40 sessions across two tracks – an “All Audiences” and an “Expert/Practitioner” track with case studies from companies such as Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chessmetrics, Fidelity, Gaia Interactive, Google, HealthMedia, Hewlett Packard, ICICI Bank (India), Monster.com, Orbitz, PayPal/eBay, Richmond, VA Police Dept., U. of Melbourne, Yahoo!, YMCA and a major N. American telecom, plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix.

Predictive Analytics World?s agenda covers hot topics and advanced methods such as uplift (net lift) modeling, ensemble models, social data (6 sessions), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis and other innovative applications that benefit organizations in new and creative ways.

Keynote speakers include Sugato Basu, Senior Research Scientist, Google, Eric Siegel, Conference Chair, Predictive Analytics World and special sessions from industry heavy-weights such as Andreas Weigend and John Elder.

Conversion Conference: It?s All About the Conversion.

Conversion Conference, founded in 2010, is the leading event dedicated to helping corporations optimize the conversion rates of online campaigns. The comprehensive program includes keynote addresses from Tim Ash, Author, Landing Page Optimization (and Conversion Conference Chair), Bryan Eisenberg, Co-Author, Call to Action, and Always Be Testing and Michael Summers, Co-author, Creating Websites that Work.

Focused exclusively on improving website conversions, the Conversion Conference program features conversion improvement strategies and tactics by the leaders in the field. Attendees benefit from case studies, practical how-to sessions and actionable takeaways. Experts and authors in disciplines ranging from web design, email marketing and persuasion principles, to multivariate testing and usability converge for two days to discuss the latest tools and techniques available to help website owners and marketers increase the effectiveness of their online marketing efforts.

IIA Executive Forum

NEW ? First Time Offered ? The IIA Executive Forum, led by Thomas Davenport, Author and Founder of the International Institute for Analytics is a one day executive event for business professionals who will have direct access to the faculty from IIA through roundtable discussions. The IIA faculty will be offering insight, advice and examples of how organizations are building successful models to optimize their data.

Topics include:

What Is the Real Value of Analytics?, – Thomas Davenport

Key Applications of Analytics by Vertical Industry and Job Function, – Thomas Davenport

Critical Issues in Applying Analytics at Production Scale, – James Taylor, IIA Faculty Member IIA Case Study: ?The Trouble with Harry?, – Jack Phillips, CEO, IIA

Google Analytics User?s Great Event (GAUGE)

NEW ? First Time Offered – Don’t miss your chance to participate in an innovative Google Analytics gathering unlike any other. Connect with other Google Analytics users, industry experts, authors and even Google team members. The action-packed agenda includes a morning keynote, learning sessions and a 1-on-1 expert Helpdesk throughout the day, an afternoon Q&A session with the Google Analytics team and an evening reception. A bonus training day will follow with classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics training.

Data Driven Business Week features a dedicated exhibit hall with sponsors and exhibitors across all conferences. Sponsors and Exhibitors include:

Analytics Pros , Atomic Labs, BGC, Bizo, ClickTale, CodeBaby, Concept Feedback, Crowd Science, Decision Management, Deloitte, Digitaria, ExactTarget, Foresee Results, Forio Business Simulations, Fractal Analytics, Fuzzy Logix , Gnip, Google, IBM, IIA, InfoGroup, Information Builders, ion interactive, iPerceptions, Loop11, Miner3D, Monetate, Mu Sigma, Netezza-an IBM Company, Next Analytics, ObservePoint, Opera Solutions, Opinionlab, Oracle, ParAccel, Predixion Software, Revolution Analytics, SafeSiteCertified.org, Salford Systems, SAP, SAS, SIMUL8, Sitespect, StatSoft, Stratigent-Ensighten, Teradata, TRUSTe, UBC-UCI, Unilytics, UserZoom, WAA, WebTrends, Yottamine Analytics, Zementis

For further information, please visit: http://www.datadrivenbusinessweek.com/

About Rising Media

Rising Media is a specialized media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference, Building Business Capability and AffCon in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.

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Industry Veteran to Lead Sales and Marketing at WorkForce Software

October 29th, 2011 by Bank Loan | No Comments | Filed in Bank

Livonia, Mich. (Vocus) March 3, 2009

WorkForce Software , Inc., a leader in workforce management solutions, announces that Howard Tarnoff , an industry veteran of the human capital management market, joined its executive management team as senior vice president of sales and marketing.

With more than 20 years in the Human Capital Management (HCM) industry, Mr. Tarnoff is a thought leader who has been instrumental in building profitable high-growth organizations. Mr. Tarnoff previously held executive positions at RedPrairie Corporation, Workbrain, Kronos?, and Simplex Time Data Systems.

“I am delighted to be aligned with the team at WorkForce Software,” said Tarnoff. “We are uniquely positioned to build upon its record of consistent revenue growth and customer satisfaction. We go forward focused on one goal; to be the dominant player in Enterprise Workforce Management. Our leadership in numerous industries such as the public sector, education, and utilities will help drive our growth with new customers in other industries. Our user-configurable suite will continue to deliver true ROI and ensure compliance with regulations. We will retain and grow our client base by effectively listening to their needs and executing at all levels in the organization.”

“Howard’s vision and skill set will help take WorkForce Software to the next plateau of growth and presence in the market,” said Kevin Choksi, president and CEO of WorkForce Software. “He has been instrumental in growing organizations in this market for years, and we are thrilled he joined our team.”

About WorkForce Software

WorkForce Software, Inc. is a leader in workforce management systems for mid-sized and large employers. Its EmpCenter? system automates and streamlines interactions between the employer and its workforce. Interactions include time entry, time-off requests, request for personal information, and schedule preferences. By automating these interactions, organizations can better manage payroll and processing costs, help ensure compliance with state and federal regulations, and increase the productivity and satisfaction of their employees. The EmpCenter suite is composed of numerous applications, including Time and Attendance, Activity Based Costing, Multiple Assignments, Accruals and Absence Manager, FMLA Manager, Advanced Scheduling, and Fatigue Management. WorkForce Software’s diverse customer base includes large employers such as the University of California, the City of Raleigh, Vivendi Universal Games, and Compass Bank. For more information, visit http://www.workforcesoftware.com.

Copyright ? 2009 WorkForce Software, Inc.

Media Contact:

Melissa Diemert, Director of Marketing

WorkForce Software, Inc.

(734) 742-3594

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