Columbus, OH (PRWEB) August 21, 2011
DigitalMR analysed thousands of customer comments about high street banks for the month of June 2011. Over half of these customer views are negative, compared with 45% being about positive customer experiences.
The four most mentioned banking brands, with the highest number of consumer comments were: CitiBank (32%), Bank of America (23.50%) followed by American Express and Wells Fargo (both 17%).
There was, however, a large difference between the positive and negative mentions that these banks generated. American Express (30%) and Bank of America (23%) attracted the largest proportion of positive posts but Bank of America also attracted the second highest number of negative comments (24%). By comparison the bank that had the highest proportion of negative posts was Citibank (44%).
Taking the difference in positive and negative posts into consideration the clear winner for June was American Express with a Net Sentiment Score (NSS) of 58% followed by Capital One with 19%. The high NSS score for American Express shows an overall high satisfaction level for users of this service.
The two banks with the lowest net-sentiment score were CitiBank (unsurprising, perhaps, given its proportion the total negative posts) with a NSS of -52% and US Bank which achieved a score of -59%. CitiBanks higher rating is attributed to the fact that although they were the subject of the highest amount of negative comments they also were the subject of 17% of all positive comments about financial service providers. Much of the negative commentary was related to the June revelation that hackers had accessed 200,000 Citibank account holders details.
The banks with the highest and lowest rated NSS scores remain unchanged from April, the date of our last syndicated report, when American Express led the group, and US Bank brought up the rear.
The US Banking Sector should take note that of the ten banks we analysed conversations about, seven have either a neutral or negative NSS. This means that overall the majority of people were using social media far more to criticise than compliment their banking service.
DigitalMRs report (powered by SocialNuggets) analyses thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment whether these posts are positive or negative.
Results are based on comments posted by consumers on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan and US Bancorp.
Ryan Rutan, President of DigitalMR USA commented: the findings indicate that American consumers who utilize social media platforms are voicing frustrations about their banking experience at a higher rate than positive experiences, but that certain brands are achieving a net positive sentiment”. This tells us that although the balance of comments are on the negative side, it is not strictly an outlet for dissatisfaction. This is easily seen in the divergence of the findings related to CitiBank and American Express.
While conversations about CitiBank accounted for nearly a third of all mentions of companies in the sector (suggesting a wide exposure), they were negative 76% of the time. By contrast American Express should be pleased to see while they accounted for a lower total volume of posts, that 79% of comments about their bank were positive. Amex has, for the second time this year, the highest net sentiment score of all banks we monitored.
1) Net Sentiment Score (NSS)
Most of the banks we measured, achieve a negative Net Sentiment Score (NSS) for June. NSS provides an overall percentage score of net positive posts. A positive score means a bank attracts more positive than negative posts, while a negative score suggests a higher proportion of negative posts.
The average NSS taken across all banks measured is -10%, which shows that US consumers continue to see social media as a space to share experiences of frustration and unhappiness with the service they had experienced. This is a lower NSS however than the results from our December 2010 analysis which showed in the four months from July October the cumulative NSS for US banks was -28%.
Net Sentiment Score ranking
1st American Express (Amex):???????? 58%
2nd Capital One:????????????????????????????????19%
3rd US Bancorp:???????????????????????????????? 7%
4th JP Morgan Chase Manhattan:????????0%
5th Wells Fargo:???????????????????????????????? -2%
6th Barclays:????????????????????????????????????????-11%
7th Bank of America:???????????????????????? -12%
8th HSBC:???????????????????????????????????????? -34%
9th Citibank:???????????????????????????????????????? -15%
10th US Bank:???????????????????????????????????? -51%
2) Features and Services
DigitalMR measured thousands of customer posts across June regarding the services and features that banks offer. Services attracting a much higher proportion of positive mentions to negative ones were: Credit Card Incentives (18% positive vs 1% negative).
The service attracting a higher proportion of negative comments was Credit Cards with (26% positive vs 19% negative) This was followed by conversations about mortgages which displayed a negative sentiment being 17% of all negative conversations regarding a particular service.
3) Click here to view customer comments in their own words
4) How can Banks use social media to their advantage?
Banks can use analysis of data from websites and other social media in the following ways:
????Engage in a one-to-one dialogue with their customers and respond to negative comments.
????Invite some of the customers to join online forums and chat groups to further express their views
????Positive sentiment can be leveraged in advertising
????Operations can learn about and fix specific branch performance issues
????Financial products can be adjusted, and new ones can be designed to meet customer needs
About the syndicated banking report
The monthly banking report monitors thousands of customers online conversations through comments posted on open-access social media platforms such as Twitter and Facebook, forums, blogs, microblogs and commercial websites, for US banking services.
The report is available on annual subscription with updates provided on a quarterly, monthly or weekly basis. Results will be updated to the press on a monthly basis.
Contact
For regular reports and more information:
Ryan A. Rutan
rrutan(at)digital-mr(dot)com
tel: +1 (614) 638-0216
http://www.digital-mr.com
About DigitalMR
DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.
DigitalMRs solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.
The agency operates in affiliation with international market research company MASMI. DigitalMR is headed by founder and MD, Michalis Michael and has European headquarters in London, UK, and Nicosia, Cyprus, and Columbus, Ohio, in the US.
About SocialNuggets
SocialNuggets technology delivers real-time market intelligence for fast moving industries by
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TorFX Comments on OFT Foreign Exchange Super Complaint Against Banks
December 29th, 2011 by Bank Loan | No Comments | Filed in Forex(PRWEB UK) 21 September 2011
Currency broker TorFX reacts to news that the OFT is investigating whether consumers are receiving a poor deal on foreign currency from the major banks.
Watchdog Consumer Focus has made a “super complaint” to the Office of Fair Trading claiming that consumers are paying too much for foreign currency.
TorFX Managing Director Jon Beddell commented. “The banks provide a number of key services to consumers but foreign exchange is an area in which they are often not very competitive. Many customers find the charges confusing, with 0% commission deals often covering the fact that the exchange rate itself is several percent lower than the underlying market rate. The growth of independent foreign currency brokers is symptomatic of the consumers need for more choice in this sector. These companies are growing strongly because they provide a good service and significant savings. Its not only travel money that is affected by uncompetitive rates, its also individuals and companies making international currency transfers. These transfers account for a far larger portion of the FX market than retail travel money. Many consumers dont realise that there is a cheap and simple alternative to the banks when it comes to converting one currency into another and sending a payment abroad. Independent currency dealers like TorFX can offer competitive and transparent exchange rates that are closer to the underlying wholesale rates that large financial institutions like TorFX have access to. TorFX will also send your funds abroad without charging any fee. The exchange rate savings can be huge on larger currency transfers. For example, a typical TorFX customer transferring money for an overseas property purchase can expect to save as much as 3%. On a ?200,000 transfer thats a saving of ?6,000. Another popular service offered by TorFX is the regular overseas payments scheme. Clients with a fixed monthly currency requirement are able to set up a standing order /direct debit to cover mortgage costs, living expenses or any other monthly bills, and will benefit from better exchange rates and no transfer fees. Banks usually charge ?25 per transfer. Based on a monthly transfer of ?1,000 the savings amount to approximately ?700 each year. The message to consumers is to shop around and compare rates. There is far more choice now than ten years ago and you may be surprised at the potential savings.”
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Tags: against, Banks, Comments, Complaint, exchange, foreign, Super, TorFX